[cs_content _p=’353′][cs_element_section _id=”1″ ][cs_element_layout_row _id=”2″ ][cs_element_layout_column _id=”3″ ][cs_element_content_area _id=”4″ ][cs_content_seo]Achieve Page One Rankings with SEO Optimized Content\n\n[/cs_content_seo][cs_element_content_area _id=”5″ ][cs_content_seo]To win the top spots in organic search, it’s important to understand how Google and other search engines view the content on a website. When a search query is made online, Google wants to give the user the best answer to the query. How does Google know which webpages to serve on page one of the Search Engine Results Page?\n\n[/cs_content_seo][cs_element_gap _id=”6″ ][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id=”7″ ][cs_element_layout_column _id=”8″ ][cs_element_content_area _id=”9″ ][cs_content_seo]Well, one of the most important criteria is the content on the page, and whether it is search engine optimized. Is the content well organized, is it robust, does it provide a great answer the search query? Does it contain headings and supporting content? Does the content contain images? Are the images properly tagged? Are there child pages? When Google crawls your site, it stores and indexes your webpages and compares them to other pages from other sites. Then based on a number of factors in its algorithm, Google decides which webpages to show users. The best webpages make it to page one of search results and get a lion’s share of the organic traffic.
 
They say, ‘Content is King,’ but really, ‘SEO-Optimized Content’ is King.\n\n[/cs_content_seo][/cs_element_layout_column][cs_element_layout_column _id=”10″ ][cs_element_image _id=”11″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”12″ ][cs_element_layout_row _id=”13″ ][cs_element_layout_column _id=”14″ ][cs_element_content_area _id=”15″ ][cs_content_seo]SEO Content Writing Services
Razor Rank’s team of SEO content writers has expertise in writing and developing formal strategy for a wide variety of industries. Let’s talk about the best strategy to make your content attract the customers you want.\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id=”16″ ][cs_element_layout_column _id=”17″ ][cs_element_content_area _id=”18″ ][cs_content_seo]Identify your target audience and their needs
Conduct keyword research to find relevant search terms
Analyze competitor content for gaps and opportunities
Define your content goals (traffic, conversions, engagement)
Develop a content calendar to plan and schedule posts
Align content with business objectives
\n\n[/cs_content_seo][/cs_element_layout_column][cs_element_layout_column _id=”19″ ][cs_element_content_area _id=”20″ ][cs_content_seo]Write high-quality, informative, and engaging content
Use SEO-friendly header tags and subheaders
Maintain a clear structure with bullet points and short paragraphs
Optimize for readability and tone (formal, conversational, etc.)
Include primary and secondary keywords naturally
Optimize meta title and meta description for search engines.
\n\n[/cs_content_seo][/cs_element_layout_column][cs_element_layout_column _id=”21″ ][cs_element_content_area _id=”22″ ][cs_content_seo]Use internal and external links to connect relevant pages
Optimize images on page including file names and image size
Add images, videos, or infographics for visual appeal
Encourage user engagement with CTAs (Call-to-Action)
Refreshing old and stale content
Performance tracking and conversion rate optimization
\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”23″ ][cs_element_layout_row _id=”24″ ][cs_element_layout_column _id=”25″ ][cs_element_gap _id=”26″ ][cs_element_text _id=”27″ ][cs_content_seo]How to Write Search Engine Optimized Content\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id=”28″ ][cs_element_layout_column _id=”29″ ][cs_element_gap _id=”30″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”31″ ][cs_element_layout_row _id=”32″ ][cs_element_layout_column _id=”33″ ][x_feature_list ][x_feature_box title=”Do Keyword Research” graphic=”icon” graphic_size=”80px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#246da6″ align_h=”left” align_v=”top” side_graphic_spacing=”40px” max_width=”none” child=”true” connector_width=”2px” connector_style=”dashed” connector_color=”#272727″ graphic_icon=”check” ]The first thing you need to do is keyword research. Keyword research will give you the data and information you need to understand what your audience is searching for. You may feel that you already know what search terms your audience types into Google to find your products and services, but you may be wrong, or you may overlook some very important search phrases that should be part of your content strategy. Don’t try to write content without understanding your keywords.[/x_feature_box][x_feature_box title=”Do Competitor Research” graphic=”icon” graphic_size=”80px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#246da6″ align_h=”left” align_v=”top” side_graphic_spacing=”40px” max_width=”none” child=”true” connector_width=”2px” connector_style=”dashed” connector_color=”#272727″ graphic_icon=”check” ]Find out what the competitors are doing and outperform them. Do your homework and put all the ideas together and add them to your strategy.[/x_feature_box][x_feature_box title=”Create a Formal Content Strategy” graphic=”icon” graphic_size=”80px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#246da6″ align_h=”left” align_v=”top” side_graphic_spacing=”40px” max_width=”none” child=”true” connector_width=”2px” connector_style=”dashed” connector_color=”#272727″ graphic_icon=”check” ]Based on your keyword research, create a formal strategy that maps out the target pages you want to create. Each page on your site can have several keyword targets with supporting content, and the page can be good for 5-6 keywords. Make sure you have a well-conceived content strategy before you start writing web content.[/x_feature_box][x_feature_box title=”Write Unique, Compelling Content” graphic=”icon” graphic_size=”80px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#246da6″ align_h=”left” align_v=”top” side_graphic_spacing=”40px” max_width=”none” child=”true” connector_width=”2px” connector_style=”dashed” connector_color=”#272727″ graphic_icon=”check” ]Google and the other search engines are good at identifying duplicate or plagiarized content. Make sure your content is interesting! No one wants to read boring content that drones on and on. Google measures metrics like click-throughs and time on page to see if users like your content. Write great content that people will read and share.[/x_feature_box][x_feature_box title=”Create Silos of Content” graphic=”icon” graphic_size=”80px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#246da6″ align_h=”left” align_v=”top” side_graphic_spacing=”40px” max_width=”none” child=”true” connector_width=”2px” connector_style=”dashed” connector_color=”#272727″ graphic_icon=”check” ]If you have one page of great content, Google may like it. If you have a silo of content on the subject, Google may love it. In your content strategy, create silos of content that contain child pages which are all related to the subject. Link the pages together with appropriate anchor text.[/x_feature_box][/x_feature_list][cs_element_gap _id=”40″ ][cs_element_text _id=”41″ ][cs_content_seo][reusable-shortcode-cta-10]\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”42″ ][cs_element_layout_row _id=”43″ ][cs_element_layout_column _id=”44″ ][cs_element_gap _id=”45″ ][cs_element_text _id=”46″ ][cs_content_seo]What to Avoid When Writing Optimized Content\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id=”47″ ][cs_element_layout_column _id=”48″ ][cs_element_gap _id=”49″ ][x_feature_list ][x_feature_box title=”Avoid Thin Content” graphic=”icon” graphic_size=”80px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#0D365A” align_h=”left” align_v=”top” side_graphic_spacing=”40px” max_width=”none” child=”true” connector_width=”2px” connector_style=”dashed” connector_color=”#272727″ graphic_icon=”times” ]Google has become very good at identifying thin content and may demote thin content in search results. Years ago, websites were able to game the system by spinning off hundreds of pages of short content and gain high rankings. Thin content is no longer valued by search engines and should be avoided.[/x_feature_box][x_feature_box title=”Avoid Duplicate Content” graphic=”icon” graphic_size=”80px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#0D365A” align_h=”left” align_v=”top” side_graphic_spacing=”40px” max_width=”none” child=”true” connector_width=”2px” connector_style=”dashed” connector_color=”#272727″ graphic_icon=”times” ]Duplicate content is another problem. If your website contains content that’s been copied from another site, or contains a good amount of content that appears on other web pages, Google can spot you. Duplicate content penalties are common, and often you may not know you’ve been the victim of a soft algorithmic penalty; all you know if your site is not ranking very well. Don’t plagiarize.[/x_feature_box][x_feature_box title=”Avoid Competing Pages” graphic=”icon” graphic_size=”80px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#0D365A” align_h=”left” align_v=”top” side_graphic_spacing=”40px” max_width=”none” child=”true” connector_width=”2px” connector_style=”dashed” connector_color=”#272727″ graphic_icon=”times” ]Competing pages are pages that contain similar content on similar subjects. Google and other search engines get confused when many pages contain the same keywords, and instead of one page winning in search results for a specific keyword phrase, none of them win at all.[/x_feature_box][x_feature_box title=”Avoid Keyword Stuffing” graphic=”icon” graphic_size=”80px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#0D365A” align_h=”left” align_v=”top” side_graphic_spacing=”40px” max_width=”none” child=”true” connector_width=”2px” connector_style=”dashed” connector_color=”#272727″ graphic_icon=”times” ]Many content writers think they have to use keywords often in their copy to achieve high rankings, and stuff keywords into every paragraph on the page. This is no longer the case and will actually have the opposite effect on rankings. [/x_feature_box][/x_feature_list][cs_element_gap _id=”55″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”56″ ][cs_element_layout_row _id=”57″ ][cs_element_layout_column _id=”58″ ][cs_element_text _id=”59″ ][cs_content_seo]Proven Process, Successful Growth
Our 6 steps to successful SEO is a tried and true method we leverage for our client’s and you to grow your business’s awareness, ROI and so much more. We’re excited to get in touch and talk for FREE on how we’ll be able to help you.
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877-795-2975Contact Us\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”60″ ][cs_element_layout_row _id=”61″ ][cs_element_layout_column _id=”62″ ][cs_element_content_area _id=”63″ ][cs_content_seo]Client Testimonials\n\n[/cs_content_seo][cs_element_content_area _id=”64″ ][cs_content_seo][rr-reviews-carousel]\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][/cs_content]